Products & Services: Promotional Flyers vs. Catalogs

To maximize market exposure, companies carry out several promotional activities simultaneously. Huge investments are made in advertising and marketing brands, products and services.  One way to make your company’s presence known is through flyers about new promotions and updated company information.  This practice, however, can be taken to another level altogether, by providing existing and prospective clients an entire products and services catalog.

 

Where do promotional flyers fall short?

 

Promotional flyers do a great job of updating clients regarding immediate and upcoming changes, special offers, discounts and newly developed products or services. But these flyers lack the comprehensive information that is typically found in a detailed catalog. A broad message is relayed; however, flyers—with their limited space—fail to paint a full, detailed picture of your company and what it has to offer.

 

Advantages of a products and services catalog

A products and services catalog advertises your company’s products—including details regarding features, costs, and expected levels of quality—and also defines and describes your company’s services.

 

While preparing your products and services catalog, keep the following in mind.

 

1. An in-depth understanding of the products and services available is beneficial to the client as well as your company.

 

2. Studies indicate that consumers who receive your catalog are more likely to purchase from you. With the right product, a company can go from zero to several million in sales just through catalog distribution; in fact, US catalog sales surpass $100 billion per year.

 

3. Products and services catalogs offer start-ups and small to medium-sized companies widespread exposure to millions of potential customers they may not otherwise reach.

 

4. Catalogs also help avoid confusion and misunderstanding about the financial and technical aspects of products and services offered; since the information is spelled out, these clients and prospects are empowered to make a more informed decision about their potential purchase.  And because the details are in print, decision makers can browse through your company’s offerings from these catalogs anywhere, anytime.

 

5. Catalogs are most beneficial when loaded with the latest information, incorporating regular updates and any new additions to what your company offers. Any change in policies, pricing, ownership, or available products and services can be announced and made clear to the market through a well-designed products and services catalog.

Desk Reference to Promote Your Products and Services

For the success of any business venture, great pitching is an absolute must. The high visibility created by the right pitch helps with instant brand recognition and recall. One of the best ways of achieving this is to create a desk reference booklet that features your company’s products and services.

 

Why a Desk Reference?

 

Desk reference refers to a commercially published booklet or catalog that features your company’s key products and services. It serves as a quick reference guide for your clients and helps introduce your company to prospects.  Interesting desk references are useful promotional tools that are preserved for future use, creating real potential for future sales.

 

Desk references are created with an aim to be eye-catching and to generate curiosity about your company and its products and services. Desk references also help trigger word-of-mouth publicity, which leads to sales opportunities and enhances overall business growth.

 

What You Should Include in Your Desk Reference

 

While preparing your desk reference, keep the following in mind:

 

• The design, material, colors, graphics, typeface and font sizes of the printed desk reference must be optimized to create a striking visual appeal.

 

• The desk reference should feature your key products and services with relevant information that is also of interest to the reader.

 

• The desk reference must convince clients and prospects about the quality and effectiveness of your products and services over those of your competitors.

 

• Most clients and prospects will not read the entire desk reference cover to cover. As such, you should keep points concise and clear; this will help customers get relevant information at a glance.

 

Your desk reference must create a visible space for itself on clients’ and prospects’ desks to give your company that extra edge in your line of business.  This can be achieved through the use of superior quality graphics and materials. Be sure you get these effective promotional tools published from a reliable, professional printer.

 

Logon to www.MyPrintEasy.com and discover a range of promotional products suitable for your needs.  MyPrintEasy.com’s product range includes booklets, bookmarks, brochures, door hangers, envelopes, greeting cards, letterhead, notepads, post cards, stationery, tent cards, and much more.  Place your order today and benefit from amazing discounts and unsurpassed print quality.

Short-Run Printing

Since Guttenberg printed the first Bible, one thing in the printing business that remained unchanged for centuries was the print setup cost (such as materials, time and labor).  Until recently, the first copy of a print run would cost as much as printing hundreds. However, with digital short-run printing, setup costs have significantly declined.  Why pay for extra printed copies when your need is for fewer copies?  Now, by asking your printer for short runs, you can pay only for what you need at the time.

 

 

What is Short-Run Printing?

Short-run printing is an affordable alternative to offset printing that allows you to order fewer copies of printed items per run.  Short-run printing uses a digital process with low setup costs.  Short-run full color printing involves modern digital-to-plate technology, digital presses and state-of-the-art laser printers.  This technology helps produce small quantities of high-quality color products at affordable prices.

 

 

Advantages of Short-Run Printing

 

• Book publishing: Besides lower costs, the technical set-up is much quicker than offset printing.  Also, it isn’t necessary to keep large inventories of a book or print material in stock. This brings down the cost of storage, handling and inventory management.  Additionally, waste of unused product is virtually eliminated.

 

• Self publishers: With the sensible setup costs allowed by digital printing, many companies have set up their own in-house publishing department.  They are able to reduce costs and have better control over the print quality. This also benefits artists, photographers and owners of image collections.

 

• Managing uncertainty: Both private and governmental organizations undertake promotional activities that require quality printing services. They use large and small quantities of print products such as: booklets, flyers, brochures, letterhead, envelopes, postcards and special marketing campaign materials. Since the success or failure of some promotional activities is unpredictable, printing only what is required makes more sense than stockpiling inventories may not be used.

 

• Smaller establishments: The financial risks for small companies decreases because with short run printing they pay only for what they need.  Many of these companies are new ventures or are serving a smaller market; which means the profit margins are not high enough to bear the expense of high-volume printing.

 

Pay only for what you need while getting high quality printed materials at the most competitive rates available anywhere.  Log on to www.myprinteasy.com today, and find the best printing solutions for your needs.

Postcards: A Cost Effective Communication Tool

Postcards, such as government postal cards and privately printed souvenir cards, became very popular following the Columbian Exposition of 1893 in Chicago. Since then, postcards have been a very important communication tool that not only governmental but also private institutions put to regular use.

 

Apart from formal communication through face-to-face meetings, more casual communication via the internet, and other promotional activities that let businesses reach out to their customers, postcards offer an extremely cost-effective means of communication. Postcards are generally used for sending time-sensitive invitations, reminders and updates about a company’s latest products and services.

 

In addition, sending postcards to commemorate special occasions, festivals, birthdays, and anniversaries shows you care.  A postcard says that you value your clients beyond the financial dealings and reminds them that your company considers them a very integral part of the work culture.

Advantages of Postcards

Like any other communication tool, postcards can be used in a variety of ways, according to a company’s particular needs at a specific time, such as:

• Promote your website with postcards, showing your homepage/URL on the front
• Send a friendly postcard message that’s short, simple, versatile and eye catching
• Promote new launches with postcards
• Show off your company location with a high gloss postcard that features a picture of your office on the front
• Achieve almost 100% readership with mailed postcards (no envelopes to open)
• Promote company awareness with quarterly postcards, including statistical information, ranking, profits, forecasts and success details of the company
• Introduce company logos to clients and vendors cost effectively with postcards
• Conduct customer satisfaction and other client surveys with jumbo postcards
• Send special customers coupons and discount offers using perforated postcards
• Use advertising postcards as icebreakers to introduce your products and services to the neighborhood or another targeted demographic
• Use informative postcards, including contact information and details about your products and services offered as handouts at seminars and tradeshows

For high quality postcard printing, log on to www.myprinteasy.com. With a proven track record of customer satisfaction, MyPrintEasy.com not only ensures that all your printing needs are met at the most competitive rates, we also offer in-house mailing services that will save you the valuable time, effort and expense involved in using a third-party mailing house or mailing the cards yourself.

About Full Color Gloss Booklets

Companies large and small typically communicate with their customers using catalogs, flyers, pamphlets, booklets and other marketing materials.  Some companies, however, are not successful at establishing a solid communicative base; their promotional methods somehow fall short when it comes to visual appeal or information adequacy.

 About Full Color Gloss Booklets

Company booklets are a very important marketing tool.  The more informative and up-to-date a company’s booklet, the better its chances of having broader mass-appeal and, a stronger customer base.  One should always pay special attention to the design, content, quality and construction of these booklets.  Colors, glossy pages and accurate data are the keys to creating a perfect booklet.

 

Booklets have a versatile identity.  Whether circulated in boardroom meetings or used in direct marketing campaigns, they perform the important task of conveying important information that has a huge impact on the company’s prospects.  When combined with visual appeal, these glossy booklets are bound to make an impact.

 

Glossy colored booklets also help create a brand image of the company. The way the logos are designed, the theme, and tagline are all very crucial components of any company’s booklet.  In addition, successful and widespread circulation of these booklets will ensure better visibility and brand recognition.

 

The aesthetic appeal of a well-produced booklet sets up direct contact with customers who are curious about the company, its products and services.

 

A well-assembled company booklet will…

• Feature the company’s logo, trademarks, taglines, motto, mission and/or vision
• Include content that is as reader-friendly as possible
• Provide relevant company details, such as its products, services, and contact info
• Be very handy and durable, standing up to frequent use and sharing; using a good cover and specialized binding techniques will help
• Have a pleasant look and feel; it helps to invest in high quality paper and pay special attention to the use of colors to create the right impression
• Use high resolution photos, graphics, graphs and other images

 

For the best booklet creation and printing services, log on to www.myprinteasy.com today. The wide experience of the professional MyPrintEasy.com team will ensure you get the best quality booklet that will help you pitch your products and services to your clients in the most effective way.